A different, and incredibly beautiful, method of advertising that many companies should take a cue from. The concept of having a commercial for a physical product, where the product isn't even in the advertisement may seem crazy. But it's a challenge that may pay off exponentially better than a conventional commercial if done right, like the one above.
The ad above, dubbed ABROAD, was shot back in 2012 by filmmakers John Lynch (the gentleman you see throughout the film) and Darrin Roberts (who did the editing). Its creators have called it an “anti-commercial,” and it’s the perfect description because, while it is an ad for the Pentax K-5, you don’t actually see the camera even once.
Original source found here.