By Gajan Tharmabalan

Most people don't understand social media. I'm not about to proclaim that I do, but I have spent some time understanding the nuances of various social platforms to make them flexible and work for me. This week, I've linked to an article that provides a great intro on using social media strategically. Three steps to getting your feet wet with social media and using it as a new medium to further your business. Here's one important excerpt:

Step one. Take a deep breath and approach digital relationships the same way you approach human relationships because those are still humans behind those little Twitter and LinkedIn photos. Connect to people in the same way you would in a live networking meeting or industry conference. Tear down the digital divide.

Original source found here