Watch This: The Anti-Commercial Commercial

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Watch This: The Anti-Commercial Commercial

A different, and incredibly beautiful, method of advertising that many companies should take a cue from. The concept of having a commercial for a physical product, where the product isn't even in the advertisement may seem crazy. But it's a challenge that may pay off exponentially better than a conventional commercial if done right, like the one above.

The ad above, dubbed ABROAD, was shot back in 2012 by filmmakers John Lynch (the gentleman you see throughout the film) and Darrin Roberts (who did the editing). Its creators have called it an “anti-commercial,” and it’s the perfect description because, while it is an ad for the Pentax K-5, you don’t actually see the camera even once.

Original source found here.

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Read This: Thousands of Historical Maps at Your Fingertips

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Read This: Thousands of Historical Maps at Your Fingertips

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I won't tell you how to use these images, but sifting through this massive collection may get the creative juices going. But at the very least, it's a good distraction from routine. Enjoy.

Cartophiles rejoice — the NYPL recently made over 20,000 historical maps from its database free to access, download, and use. The library's Lionel Pincus & Princess Firyal Map Division created an entire website called Map Warper where users can create an account and access all the maps, which are available courtesy of Creative Commons.

Original source found here.

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Read This: Are You Cultivating or Consuming Knowledge

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Read This: Are You Cultivating or Consuming Knowledge

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This weeks Read This feature is a must read. Sparring Mind dives into what we do with information, and does a brilliant job of juxtaposing the writings of George Orwell and Aldous Huxley. Seriously, you owe it to yourself to read through this article.

Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume.

Original source found here.

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View This: Vibrant Reflections in New York

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View This: Vibrant Reflections in New York

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Donna Dotan really captures a vibrancy of New York that you don't see in many photographs. Go through this gallery and be inspired before your next stint in The Big Apple.

Wonderful Machine photographer Donna Dotan has stumbled across what she hopes to be a lifelong personal project. Holding her camera outside the window of skyscrapers, Reflections From Above captures the symmetry of the city below by using the reflection of the buildings’s mirror-like exterior.

Original source found here.

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Watch This: The Making of PowerRangers

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Watch This: The Making of PowerRangers

I don't know about you, but I remember exactly where I was when the first episode of Power Rangers aired. Two decades later, we have a straight-to-YouTube short that rekindles that love affair with the teenage ninjas in funky suits. While the original video can be seen here, the real magic is how it all came together.

The making-of, which was uploaded soon after the re-release of the Power/Rangers short film to YouTube and Vimeo, shows the process of making the film: From scout locations to film stunts and footage editing. You can watch the video below.

Original source found here.

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Read This: 5 Fears To Overcome When Starting A Photography Business

Here's a great collection of simple advice when starting a photography business. Be sure to go through the entire list and see if there's anything you can take back and apply to your own startup. Here's my favourite excerpt from the article:

This is normal and I have bad news for you; the fear will never fully go away. It will get easier however, and you will become better at pushing through it. As time progresses you will find yourself confidently going into jobs that you used to make you petrified. But even then, a whole new set of fears will arise as you move into more advanced jobs.

Original source found here.

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View This: Beauty In The Ordinary

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View This: Beauty In The Ordinary

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Fine art photographer Pyanek shows us that there's art to be found even in the ordinary. Check out the entire gallery through the link below.

The photos were captured using a Canon T3i DSLR with a reversed kit lens and edited with HeliconFocus (focus stacking), Lightroom, and Exposure 5.

Original source found here.

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Read This: Creating Jack Sparrow In A Garage

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Read This: Creating Jack Sparrow In A Garage

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If there is anything to learn from this week's Read This, it's that you can create some pretty epic imagery anywhere. With some conviction, we're shown that you can create some Hollywood-calibre artwork from your own garage.

The setup was basically a two light setup with some gels to get that right mood to the images straight from the camera. I used a Canon 5D Mark II with a 24-105 4L lens. My flashes are Godox Witstro 360 bare bulp flashes. Another flash with umbrella to the back to give bit of kick/edgelight (with gel), and the mainlight with bigger octabox is at the front. I want also show that you don’t need $10,000 worth of gear and lights to make these types of photos.

Original source found here.

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Watch This: Creating Epic Iceberg Photographs

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Watch This: Creating Epic Iceberg Photographs

Seeing an upside-down iceberg may not sound all that interesting, that is until you actually see how what one looks like. And if the images from Alex Cornell weren't enough, we get an in-depth look at how the adventure went down.

First, I must mention, these photos are amazing because of the spectacular subject matter. Just as if I photographed a whale backflipping through a rainbow, there was nothing remarkable required on my part to acquire the shots. I was lucky to be in the right place at the right time, with the right gear.

Original source found here.

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